Matthew Samson

Matthew Samson is Team Leader and Senior Machine Learning Developer at RAD Intel and Lickly, specializing in NLP and applied data analysis. He’s built core intelligence across audience segmentation and influencer workflows, translating messy, fast-moving consumer language into structured insights teams can act on.

Today, Matthew leads and coordinates development of the campaign management workflow, with a focus on adding an eCommerce layer to the current engine. He partners closely with product and engineering to define requirements, ship production-ready features, and improve how campaigns are planned, executed, and measured end-to-end.

Matthew’s background is in Computer Science with a deep focus on AI. He holds an MSc in Computer Science from the University of Guelph.