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Competitive intelligence

See what your market is telling you.

Understand how your brand, competitors and category are being discussed across real social conversations, and uncover the audiences, motivations and cultural signals shaping the market.

Market intelligence

Don't wait for the market to become obvious.

By the time a trend shows up in traditional reporting, the conversation may already have moved. Lickly helps uncover where narratives are forming, who's driving them and what they could mean for your next move.

Competitive Intelligence

What it does.

Product view. Sample data.

Competitive analysis

See where you really stand.

Compare your brand and competitors through the conversations, audiences and micro-communities shaping perception, not just surface-level share of voice.

Sentiment + motivation

Understand the why behind the signal.

Identify the motivations, pain points, sentiment and interests driving conversations around your brand, products and competitors.

Emerging signals

See what's moving before everyone else does.

Track how conversations and sentiment evolve over time to identify emerging opportunities, competitive gaps and shifts in audience behavior.

Traceable intelligence

Follow the insight back to the source.

Explore the underlying conversations behind the intelligence so your team can understand where a recommendation came from and why it matters.

Why it is trustworthy

Every recommendation arrives with its reasoning.

The M³VR™ Reasoning Framework applies Question, Verify, Reason and Validate across multiple AI models, and every recommendation is measured against its forecast once the campaign runs.

Frequently asked questions

Straight answers.

What is competitive intelligence in marketing?

Competitive intelligence helps marketers understand how their brand, competitors and category are performing and being discussed in the market. Lickly analyzes audience conversations, sentiment, motivations and emerging signals to help teams identify opportunities and competitive shifts.

How can Lickly help analyze competitors?

Lickly helps marketers compare their brand and competitors through the audiences, conversations and micro-communities shaping market perception. Teams can explore sentiment, motivations, trends and the underlying signals behind the intelligence.

How can competitive intelligence improve marketing decisions?

Competitive intelligence can reveal changing audience interests, emerging conversations, competitive gaps and shifts in sentiment. Lickly turns those signals into actionable intelligence marketers can use when deciding where and how to invest.

The rest of the platform

See the market differently

Turn competitive signals into your next move.

See how Lickly turns market conversations into intelligence you can act on.

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