Resources
Intelligence worth using.
Ideas, research and news for marketers who want to make better decisions, and understand what's shaping them.
Resources
Ideas, research and news for marketers who want to make better decisions, and understand what's shaping them.
Insights
Perspectives on the audiences, creators, culture and technology changing how marketing decisions get made.
A good result can hide a bad decision. Learn how Decision Intelligence helps marketers evaluate decision quality using evidence and…
Sep 11, 2026
Marketing measures what already happened. Decision Intelligence brings evidence to the decision itself — the move from hindsight to…
Sep 4, 2026
Learn how to write an influencer brief that gives creators clear direction. See what to include, common mistakes, examples and a practical…
Sep 2, 2026
Traditional brand safety checks can miss audience and community risk. Learn why audience context matters before choosing creators and…
Aug 28, 2026
Running influencer campaigns manually doesn't just cost staff hours. It drains budget and ROI at every stage. See what a purpose-built…
Aug 24, 2026
Wasted marketing spend often starts before a campaign launches. See how weak audience assumptions create costly decisions across creative…
Aug 21, 2026
Learn how to do influencer outreach that gets replies. Templates, scripts, and a step-by-step workflow for contacting the right creators.
Aug 19, 2026
Creator scores simplify influencer selection, but a number means little without audience context. Learn what marketers should consider…
Aug 14, 2026
Generic AI can't see your audience data or your campaign stakes. Here's why influencer decisions need a purpose-built system, not a chatbot.
Aug 10, 2026Briefs
Research, reports and practical guides built to help marketing leaders understand what's changing, and what to do next.
The Lickly solution brief
Why audience comes before creator, what the platform covers end to end, and who it is built for.
Download the PDFThe M³VR™ technology brief
How the reasoning engine grounds, reasons and validates a marketing recommendation.
Download the PDFThe audience-first influencer guide
How lean teams make confident influencer decisions before budget moves. Twelve chapters, plus a dictionary.
Download the PDFCase studies
Entertainment
MGM Entertainment
3.3x return on investment
Lickly read the audience in its own language across 2.5 billion data points, and engagement went from 2.1% to 7.1%.
Read the case studyFootwear
Skechers
3.6M views, 166% of goal
Five audience worlds for one product, and a set of creator investments Skechers could defend.
Read the case studyFashion
The Black Tux
1.8M views, 2x return
Segmented by interest instead of occasion, which found the first-time renter legacy data could not see.
Read the case studyGaming
Splinterlands
5.52% conversion rate
Personas built from real community conversations earned trust in a skeptical, cooling market.
Read the case studyNewsroom
The latest company news, announcements, media coverage and recognition.
Global AI Awards Winner for AI Product or Service
Award · 2026 · See the announcement
RAD Intel formalizes holding company structure to power new AI-driven decision layer for the $1T ad economy
In the news · February 23, 2026
One new company's AI technology is making content go viral
In the news · November 13, 2024"Foundational infrastructure": the role of AI in building business moats
In the news · July 9, 2025See how Lickly turns audience, influencer and campaign intelligence into marketing decisions you can defend.