M³VR™ | multi-model, multi-vector reasoning
Behind every Lickly recommendation is M³VR™, our proprietary reasoning engine. It grounds AI in verified audience and creator data, reasons across multiple models and signals and validates recommendations before they reach you, turning an AI-generated answer into a marketing decision you can defend.
General-purpose AI
Ask a general-purpose AI tool for the best influencers for your brand and it can give you a convincing list. But it doesn't inherently know whether the audiences are verified, whether those creators actually influence your buyers or whether the recommendation is strong enough to put budget behind.
Returns a convincing list.
It does not know whether the audiences are verified, whether those creators influence your buyers, or whether the recommendation is strong enough to put budget behind.
Returns a recommendation, the audience evidence and the rationale.
Grounded in verified audience and creator data, reasoned across multiple models and signals, validated before it reaches you.
Question. Verify. Reason. Validate.
Break the decision into what an expert strategist would ask.
Ground the analysis in verified audience and creator data.
Evaluate the decision across multiple models, signals, objectives and constraints.
Cross-check the output and filter what cannot be corroborated.
How M³VR™ thinks
Multi-model
Multiple AI models evaluate the decision, allowing M³VR™ to compare reasoning paths rather than simply accept the first plausible response.
Multi-vector
Audience, creator, cultural, competitive and campaign signals provide multiple dimensions of evidence for the decision.
Built for the decision
General-purpose AI can help you brainstorm. Creator and audience tools can help you search. M³VR™ is purpose-built to combine verified domain data, reasoning and validation into a ranked recommendation, with the evidence behind it.
Why validation matters
Marketing decisions become risky when AI relies on unsupported facts, gravitates toward the most obvious answer or produces recommendations no one can verify. M³VR™ is designed to challenge those risks before the recommendation reaches you.
Hallucination
M³VR™ grounds the analysis in verified data before it reasons.
Bias
Multiple models compare reasoning paths rather than settling on the most obvious answer.
Unverified recommendations
Outputs are cross-checked, and what cannot be corroborated is filtered out before it reaches you.
Enterprise-proven AI
The AI powering Lickly has been proven through enterprise deployments at RAD Intel.
Marketing decisions you can defend
See M³VR™ reason through your next audience, influencer or campaign decision, and the evidence behind the recommendation.
Frequently asked questions
M³VR™ stands for Multi-Model, Multi-Vector Reasoning. It is Lickly's proprietary reasoning engine, designed to ground AI in verified data, reason across multiple models and signals and validate recommendations before they reach the marketer.
Lickly uses AI to analyze audience, creator, cultural, competitive and campaign signals and turn them into marketing recommendations. M³VR™ adds a structured reasoning and validation process so the output is more than an AI-generated answer.
General-purpose AI can help generate ideas and potential creator lists. Lickly is purpose-built for marketing decisions. It grounds recommendations in verified audience and creator data, reasons across multiple models and signals, validates the output and provides the evidence behind the recommendation.
M³VR™ is designed to reduce hallucination risk by grounding analysis in verified data, cross-checking outputs and filtering recommendations that cannot be sufficiently corroborated before they reach the marketer.
M³VR™ follows a Question, Verify, Reason, Validate process. It defines the decision, grounds the analysis in relevant data, reasons across multiple models and signals, then cross-checks the output before ranking the recommendations.
Multi-Model means multiple AI models can independently evaluate a decision rather than relying on a single reasoning path. Multi-Vector means the decision is evaluated across multiple dimensions of evidence, including audience, creator, cultural, competitive and campaign signals.
M³VR™ reasons across verified and proprietary audience and creator data together with relevant cultural, competitive and campaign signals. The specific data used depends on the marketing decision being evaluated.
Take it with you
The same argument as a document you can send on, print, or put in front of the people who are not reading the site.
The M³VR™ technology brief
How the reasoning engine grounds, reasons and validates a marketing recommendation.
Download the PDFThe Lickly solution brief
Why audience comes before creator, what the platform covers end to end, and who it is built for.
Download the PDF